Best practices in small packages.

This blog is different. Each post is a small dose of marketing & communication expertise that you can apply to each day in order to connect to your audience in a meaningful way.

Jeff Seevers

Oct 313 min read

Are You a Brand That Actively Listens?

I posted this 10 years ago. It is more relevant today than it was then. In a world that is now riddled with artificial intelligence and...

Jeff Seevers

Aug 272 min read

When Branding Goes Wrong

While we've already discussed what branding is here , it's important to recognize that branding is so much more than the visuals you use...

Jeff Seevers

Aug 122 min read

What Brand Really Means

For those of us who have been in marketing and communications for any period of time, the word brand has likely come up in many...

Jeff Seevers

Jul 231 min read

When Purpose Becomes Powerful

It's story time. This is a tale about an individual that has been looking to be a part of a movement. To work with purpose. That person...

The Power of Connection; Humans Being Human

Jeff Seevers

Feb 261 min read

The Power of Connection; Humans Being Human

We've missed the mark. In the years since Philip Kotler invented modern marketing and David Ogilvy invented advertising, we've strayed...

The Coming Marketing Renaissance: Embracing Simple Strategies

Jeff Seevers

Feb 91 min read

The Coming Marketing Renaissance: Embracing Simple Strategies

Marketing is stale. It's become so prolific, it's part of our daily existence. But a renaissance is coming. Renaissance is a French word...

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