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Is Your Brand
Breathing?

Breathing Brand© Assessment

This survey is designed to determine if your brand is being lived out day to day in the interactions that your team has with one another and your customers. Answer as honestly as possible. Doing so will provide a more accurate assessment of the current state of your brand.

When scoring, remember:

1 is highly disagree, 5 is meets expectations, and 10 is highly agree

Employees understand and articulate the company’s vision, mission, and values.
Leadership actively demonstrates and communicates the company's mission, vision, and values.
The company’s mission, vision, and values are reflected in the daily decisions and actions of team members.
Employees are engaged in living out the company’s values, especially during interactions with customers.
The customer experience consistently reflects the company’s brand promise.
Customers perceive the company as living its values and delivering on its brand promise.
The company integrates its mission, vision, and values into employee onboarding and training.
Cross-functional teams (sales, marketing, customer service, etc.) are aligned in delivering the brand promise.
Employees feel empowered to make decisions that align with the company’s mission, vision, and values.
The company measures and improves its performance in living the mission, vision, and values.

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