We communicate daily. As a matter of fact, you are taking part in the act of communication right this very moment.
Design is quite similar, but instead of simply words, there will often be both words and images organized and layered to pique some kind of interest or curiosity, with the goal of prompting an action.
However, in this effort, there is science we should consider. That science is in the mind of our audience. While it's certainly complex, we have something in our corner. The psychology of simplicity. Occam's razor is a theory that suggests the simplest explanations are preferred over complex ones.
There's a takeaway here:
Find Simplicity.
Most of the time, marketing happens on a one-way street. That street is filled with noise from thousands of messages aimed at grabbing your attention. But simplicity can cause an interruption. Consider some of these approaches to apply simplicity in your marketing and communication efforts.
“Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” Andy Benoit
Break through the noise by standing out, by being simple.
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